http://whitepaperworld.com The Newest White Papers & Webcasts - Free Wed, 08 Sep 2010 21:09:24 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://whitepaperworld.com/marketing-white-papers/pay-per-click-scams-how-marketers-can-fight-back-and-win/ http://whitepaperworld.com/marketing-white-papers/pay-per-click-scams-how-marketers-can-fight-back-and-win/#comments Tue, 31 Aug 2010 07:00:00 +0000 Free Sales & Marketing Magazines and Downloads from whitepaperworld.tradepub.com http://whitepaperworld.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_mm20 While total online marketing spend continues to grow, the returns on that investment are increasingly under attack by a new type of click fraud—pay per click scams—perpetrated by those who exploit powerful brands for their own profit.

How prevalent are pay per click scams? In the U.S. alone, scammers hijack nearly 600 million clicks monthly. These hijacked clicks drive up advertising costs for legitimate brands and cost additional billions in lost revenues, reduced marketing effectiveness and brand dilution. This white paper describes the benefits of fighting this technology-borne abuse with technology, enabling even the busiest marketing teams to address the problem.

Request Free!]]> http://whitepaperworld.com/marketing-white-papers/pay-per-click-scams-how-marketers-can-fight-back-and-win/feed/ 0 http://whitepaperworld.com/marketing-white-papers/the-roi-on-social-media-monitoring-why-it-pays-to-listen-to-online-conversation-2/ http://whitepaperworld.com/marketing-white-papers/the-roi-on-social-media-monitoring-why-it-pays-to-listen-to-online-conversation-2/#comments Fri, 27 Aug 2010 07:00:00 +0000 Free Sales & Marketing Magazines and Downloads from whitepaperworld.tradepub.com http://whitepaperworld.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_abeb191 Should companies care about the messages scrawled on Facebook walls, the rantings of bloggers and the flapping of wings in the Twittersphere? Do they need to listen to the voice of the customer, no matter how loud or faint, as it reverberates across branded online communities and ratings and review sites? The answer is a resounding "yes". As control of a company's marketing messages—and, indeed, its very brand image—continues to migrate from traditional media to social media, it has become imperative that companies not only pay close attention to how they're being perceived in online conversations but that they also take appropriate action, based on the insights they glean. In many cases, their future depends upon it. The good news is that companies can keep close tabs on what consumers are saying in online conversations and then generating actionable insights. These insights can drive increased effectiveness and efficiency with respect to product marketing, public relations, market research, customer support, brand reputation protection, competitive intelligence and overall business innovation.

Request Free!]]> http://whitepaperworld.com/marketing-white-papers/the-roi-on-social-media-monitoring-why-it-pays-to-listen-to-online-conversation-2/feed/ 0 http://whitepaperworld.com/marketing-white-papers/3-minutes-will-make-you-rethink-field-service-video-overview/ http://whitepaperworld.com/marketing-white-papers/3-minutes-will-make-you-rethink-field-service-video-overview/#comments Fri, 27 Aug 2010 07:00:00 +0000 Free Sales & Marketing Magazines and Downloads from whitepaperworld.tradepub.com http://whitepaperworld.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_serb03 Forget the old world service management of spreadsheets and silos of information. Forget complex, on-premise solutions and heavy-duty software. Watch this brief 3 minute video to help you:

• Automate the full field service life cycle from contract entitlements to scheduling & workforce optimization, to inventory & parts logistics
• Experience the future of field service today with mobility, collaboration and customer/partner portals
• Get up and running in days, not years, with a low cost cloud-computing subscription model

Request Free!]]> http://whitepaperworld.com/marketing-white-papers/3-minutes-will-make-you-rethink-field-service-video-overview/feed/ 0 http://whitepaperworld.com/marketing-white-papers/the-top-5-things-you-must-know-before-selecting-a-crm-solution/ http://whitepaperworld.com/marketing-white-papers/the-top-5-things-you-must-know-before-selecting-a-crm-solution/#comments Wed, 25 Aug 2010 19:50:00 +0000 Free Sales & Marketing Magazines and Downloads from whitepaperworld.tradepub.com http://whitepaperworld.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_trib02 Selecting a CRM solution was tough enough when the decision was only about finding the right functionality at the right price point. With so many options...On Demand, On Premise, Online, SaaS, Cloud-Based, Hosted...it is even more difficult to decipher what model is best for you.

Request Free!]]> http://whitepaperworld.com/marketing-white-papers/the-top-5-things-you-must-know-before-selecting-a-crm-solution/feed/ 0 http://whitepaperworld.com/marketing-white-papers/sales-and-operations-planning-strategies-for-managing-complexity-within-global-supply-chains/ http://whitepaperworld.com/marketing-white-papers/sales-and-operations-planning-strategies-for-managing-complexity-within-global-supply-chains/#comments Wed, 18 Aug 2010 07:00:00 +0000 Free Sales & Marketing Magazines and Downloads from whitepaperworld.tradepub.com http://whitepaperworld.tradepub.com/c/pubRD.mpl?sr=rss&_t=rss&pc=w_abeb184 Sales and Operations Planning (S&OP) is the key integrated process that the supply chain organization (specifically the Chief Supply Chain Officer) can leverage to achieve visibility and transformation across the entire organization and throughout the value chain. The following study highlights the results of over 196 companies participating in a survey on S&OP related initiatives. Fifty-nine percent (59%) of respondents indicate that improving top line revenue in 2010 (versus 45% of respondents in the July 2009 Sales and Operations Planning: Integrate with Finance and Improve Revenue report) is the top pressure driving attention and resources toward S&OP initiatives. The focus of this year's report is to identify the specific strategies for companies to increase revenue and manage the complexity associated with global supply chains through the S&OP processes.

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