Customer Service and Support: Using Analytics to Build a Roadmap to Success

Posted by Free Sales & Marketing Magazines and Downloads from whitepaperworld.tradepub.com | Marketing | Sunday 1 August 2010 3:20 am
Traditionally, measuring customer support operations has been straightforward. Shorter hold times were better; higher abandonment rates were worse. But:
  • Adding knowledge management and self-service to case management adds to the complexity
  • Multi-channel support efforts call for cross-product measurement
  • Best practices frameworks, such as KCS, require new metrics
There's no simple trick to using metrics to optimize today's increasingly complex customer service and support operations. Learn how Consona developed five measurement principles for their customers that lead to success.

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BtoB Magazine

Posted by Free Sales & Marketing Magazines and Downloads from whitepaperworld.tradepub.com | Marketing | Sunday 1 August 2010 3:20 am
BtoB Magazine is the only publication dedicated to all disciplines of business-to-business marketing. In print, through enewsletters and at BtoBonline.com, BtoB Magazine provides more than 100,000 senior marketers, with the information and analysis they need to develop a winning integrated marketing strategy.

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Mobile Media: The Single-Source Publishing Model

Posted by Free Sales & Marketing Magazines and Downloads from whitepaperworld.tradepub.com | Marketing | Sunday 1 August 2010 3:20 am
Reach customers wherever they are, on the device of their choice and in a format tailored for that device. With a single-source publishing model, you can publish once and distribute everywhere. You'll streamline your delivery process and gain important insight into your mobile media business.

Read this article to learn how to effectively mobilize your content.

Simplified distribution. Publish your media using a single Universal URL and deliver it seamlessly to any connected device. You'll simplify distribution when you rely on a content delivery partner to translate your media for optimal viewing across the landscape of mobile environments.

Simplified measurement. When you stream media for online delivery, as compared with progressive download, you'll gain new advantages.

Streaming enables better content protection and encryption, support for live video, greater network efficiencies, and a richer playback experience.

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Improving Lead Generation Marketing Effectiveness & ROI

Posted by Free Sales & Marketing Magazines and Downloads from whitepaperworld.tradepub.com | Marketing | Thursday 29 July 2010 1:20 pm
Marketing Professionals get top tips on developing your lead generation program for 2010-11 in this live webinar "Improving Lead Generation Marketing Effectiveness & ROI". Based on all-new research by marketing ROI thought leaders the Lenskold Group, and sponsored by emedia Lead Generation, this webinar details:
  • Which lead generation offers are most effective
  • Where you should consider ramping up lead gen spend
  • How improved analytics increases your returns
  • How you can improve executive confidence for a larger lead gen budget
  • And more
Learn from the experts – Learn from your peers – Register for "Improving Lead Generation Marketing Effectiveness & ROI" today!

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Improving Lead Generation Marketing Effectiveness & ROI

Posted by Free Sales & Marketing Magazines and Downloads from whitepaperworld.tradepub.com | Marketing | Thursday 29 July 2010 3:00 am
Marketing Professionals get top tips on developing your lead generation program for 2010-11 in this live webinar "Improving Lead Generation Marketing Effectiveness & ROI". Based on all-new research by marketing ROI thought leaders the Lenskold Group, and sponsored by emedia Lead Generation, this webinar details:
  • Which lead generation offers are most effective
  • Where you should consider ramping up lead gen spend
  • How improved analytics increases your returns
  • How you can improve executive confidence for a larger lead gen budget
  • And more
Learn from the experts – Learn from your peers – Register for "Improving Lead Generation Marketing Effectiveness & ROI" today!

Request Free!
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